Newly elected Republican National Committee Chairman Michael S. Steele plans an “off the hook” public relations offensive to attract younger voters, especially blacks and Hispanics, by applying the party’s principles to “urban-suburban hip-hop settings.”
The RNC’s first black chairman will “surprise everyone” when updating the party’s image using the Internet and advertisements on radio, on television and in print, he told The Washington Times.
In addition to the mounting evidence that Michael Steele is a moron, it also seems to me there is little to no evidence that he has even the slightest shred of credibility when it comes to relating to people who might be influenced in “hip-hop settings.” For example, Urban Dictionary dates the phrase “off the hook” to 2002 …not exactly “fresh” in the urban lexicon. (Also: can someone explain to me what an “urban-suburban hip-hop setting” is?)
I was dubious of the efficacy of the GOP’s strategy of insulting the intelligence of black people “updating its image” from the start, but if Michael Steele doesn’t even have the chops to pull it off, this is going to get ugly. And by ugly, I mean hilarious.
Also, check out this footage of Michael Steele being maladroit.