I’m too lazy to find a link at the moment, but during the presidential campaign there was some discussion about how McCain used to refer to the press as his “base,” and also that McCain’s communications strategy relied heavily on shaping the 24-hour news cycle. Conversely, it was widely accepted that Obama employed a long term communications strategy that did not expressly concern itself with the whims of the news cycle, understanding that a vast majority of voters do not follow every political mini-scandal, and moreover that the archetypal “average voter” whom news networks target, does not in fact exist. Anyway, apropos of yesterday’s polling data, here’s Joe Scarborough admitting he doesn’t know what he’s talking about.


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: