There are a few interesting nuggets in the “Highlights” of the Newsweek Special Election Project which placed embedded reporters with the campaigns on embargo until November 5th.
When he was preparing for them during the Democratic primaries, Obama was recorded saying, “I don’t consider this to be a good format for me, which makes me more cautious. I often find myself trapped by the questions and thinking to myself, ‘You know, this is a stupid question, but let me … answer it.’ So when Brian Williams is asking me about what’s a personal thing that you’ve done [that’s green], and I say, you know, ‘Well, I planted a bunch of trees.’ And he says, ‘I’m talking about personal.’ What I’m thinking in my head is, ‘Well, the truth is, Brian, we can’t solve global warming because I f—ing changed light bulbs in my house. It’s because of something collective’.”
Granted, this anecdotal, but the contrast between quotes like and the politics only approach of the McCain campaign that emerged in other accounts demonstrates why Obama’s platform resonated at such a deeper level. Obama’s campaign sought more than the election. It sought to solve problems.